Client: Novela International Pte. Ltd.
Novela - E-Commerce Mobile App

Novela, a fast-expanding e-commerce retailer, continued to grow its customer base and broaden its product range, the need to optimise operations, promotions, and customer engagement became increasingly important.

Recognizing the challenges that come with rapid growth, Novela partnered with IXEN Interactive to streamline their processes and support their ongoing expansion

Novela - E-Commerce Mobile App - Gallery 01

Challenges

  • System Integration: As Novela’s operations expanded, their existing systems became increasingly fragmented, thereby lowering their operational efficiency. 
  • Promotion Management: Managing promotions across multiple platforms, both online and in-store, was complex and time-consuming.
  • Customer Outreach: Novela aimed to enhance its effectiveness in reaching and engaging customers.
  • Geographical Limitations: The existing website was restricted to Singapore, limiting Novela’s market reach.

Solutions & Results

  • Centralised Order Management System (OMS): IXEN Interactive streamlined Novela’s operations with a centralised OMS, reducing costs and enhancing order accuracy.
  • Promotion Streamlining and Synchronisation: IXEN Interactive synchronised Novela’s online promotions, increasing customer satisfaction and loyalty.
  • Enhanced Customer Engagement: A mobile notification system allowed Novela to send personalised offers, boosting customer engagement.
  • Cross-Border E-commerce: IXEN Interactive’s cross-border solution expanded Novela’s market reach, driving revenue growth.
Novela - E-Commerce Mobile App - Gallery 02

Speak with us

Keen on getting started? Schedule a free consultation with our specialist today.

Visit us (by appointment only)

8 Temasek Boulevard, Suntec Tower 3, Level 42-88, Singapore 038988