Location: Apple App Store and Google Play Store
BASF South East Asia Pte Ltd, a leader in chemical solutions, was committed to providing their customers with an immersive and interactive experience for their synthetic leather products. To address the challenge of effectively showcasing the versatility and visual appeal of their materials, particularly in allowing customers to visualize real-world applications, BASF partnered with IXEN Interactive to develop an innovative iOS application. This application provides general synthetic leather design tips and allows the user to experience BASF’s synthetic leather in augmented reality, with the ability to switch between various colors and type of usage so that the user can have a better visualization of their material.
Challenges
- Realistic AR Material Representation: Accurately replicating the textures, lighting, and reflective properties of synthetic leather in AR was essential for an immersive user experience. This required advanced 3D modeling and rendering techniques.
- Seamless Dynamic Customization: Implementing a fluid system for users to switch between various colors and usage types within the AR environment presented a technical challenge, requiring careful optimization for smooth transitions.
- User-Friendly Design Tip Integration: Integrating informative design tips into the app’s interface required a balance between accessibility and content depth, ensuring users could easily understand and apply the information.
- Optimal iOS Performance Across Devices: Ensuring consistent and smooth performance across a range of iOS devices, with varying hardware and software capabilities, was crucial for a positive user experience.
Solutions & Results
- Advanced AR Rendering & Realistic Representation: We utilized ARKit to accurately replicate the texture and appearance of BASF’s synthetic leather, resulting in a valuable visualization tool for users.
- Dynamic Material System & Enhanced Engagement: A dynamic system was developed to allow seamless color and usage switching, enhancing customer engagement and decision-making.
- Integrated Design Tips & Valuable Resource: A dedicated section with accessible design tips was implemented, increasing the app’s utility as a comprehensive resource.
- iOS Performance Optimization & Smooth User Experience: Rigorous testing and optimization ensured consistent and smooth performance across a range of iOS devices.
Conclusion
The BASF Synthetic Leather iOS application, developed by IXEN Interactive, effectively leverages augmented reality to enhance product visualization and customer engagement. By addressing the challenges of realistic AR rendering, dynamic customization, and user-friendly information delivery, we provided BASF with a powerful tool for showcasing their synthetic leather products.
Feel free to contact us or learn more about our mobile app development services on our website.
