Client: ST Engineering Electronics
Location: Suntec Singapore Convention and Exhibition Centre
Location: Suntec Singapore Convention and Exhibition Centre
ST Engineering aimed to create an impactful presence at GovWare 2019, showcasing advanced cybersecurity solutions through interactive technology. We developed a dynamic video wall, personalized tablet survey, and gamified SOC touchscreen quiz.
Challenges
- Communicating Complex Information: Effectively presenting intricate cybersecurity trends and detailed product information in an accessible and engaging manner for a diverse audience.
- Delivering Personalized Experiences: Crafting an experience that catered to individual attendee needs and risk profiles, providing tailored information and guidance.
- Promoting SOC Solutions Interactively: Moving beyond traditional product demonstrations to showcase ST Engineering’s SOC products and services through engaging and interactive methods.
- Seamless Integration of Interactive Elements: Ensuring smooth and efficient data flow and interaction between the various applications, including the video wall, tablet, and touchscreen.
Solution & Results
- Dynamic Video Wall: A 3×3 video wall displayed real-time cybersecurity trends, driven by tablet survey data, capturing attendee attention and effectively communicating key information.
- Personalized Tablet Survey & Navigation: A tablet app generated personalized risk profiles and booth navigation, enhancing attendee engagement and providing tailored experiences.
- Gamified SOC Quiz: A touchscreen quiz educated attendees on SOC components, promoting ST Engineering’s products through gamification and generating strong interest.
- Integrated Interactive System: Seamless integration of all applications created a cohesive experience, with tablet data driving the video wall, resulting in a modern and high-tech brand representation.
Conclusion
The interactive solutions developed for ST Engineering at GovWare 2019 successfully showcased their expertise and engaged attendees. By leveraging dynamic displays, personalized experiences, and gamified learning, we created a memorable and impactful presence that effectively communicated complex information and promoted ST Engineering’s advanced cybersecurity solutions.
