Operated by the CDF-Lagardère joint venture between China Duty Free Group and Lagardère Travel Retail, the Duty Free store in the Hong Kong International Airport aimed to provide travelers with a brand-new retail experience centered on entertainment and engagement. This initiative sought to transform the airport store into a destination, offering memorable pre-flight interactions through interactive zones, tasting bars, and an augmented reality digital bartender.
Challenges
- Elevating the Traditional Retail Experience: Moving beyond static displays to create a dynamic, engaging environment for time-constrained travelers.
- Integrating Diverse Interactive Technologies: Seamlessly combining tasting bars, discovery zones, and the augmented reality digital bartender for a cohesive user experience.
- Showcasing Craftsmanship and Product Knowledge: Effectively communicating the intricate details and heritage of premium spirits to a diverse audience.
- Ensuring Engagement in a High-Traffic Environment: Capturing and holding the attention of travelers in a fast-paced airport setting.
Solutions & Results
- Immersive Discovery Zones: Interactive zones with multimedia and exhibits increased customer engagement and dwell time.
- AR Digital Bartender: An AR experience drove product discovery and sales through engaging virtual interactions.
- Interactive Product Displays: Displays showcasing craftsmanship elevated brand perception and communicated product knowledge.
- Integrated Tasting and Digital: Seamless integration of physical and digital experiences led to positive customer feedback.
- Destination Creation: The combined solutions transformed the store into a destination, increasing foot traffic.
Conclusion
IXEN Interactive successfully created immersive interactive zones for Duty Zero, enhancing customer engagement and transforming the airport retail experience. This project demonstrates our ability to deliver innovative solutions that elevate brand experiences in high-traffic environments.
