Almost everyone owns their own ecommerce website these days.
But not everyone is able to develop an ecommerce website that is able to surprise and delight users in such a way that it is impossible not to convert into sales.
It doesn’t help that there are over 24 million ecommerce websites that brands have to constantly compete with, making it even harder to stand out from the digital noise.
So, whether you have a brick-and-mortar store that’s doing relatively well, or you have a business idea sprouting somewhere at the back of your head – here are 4 keys to building a successful ecommerce website that will continue to attract and retain customers, and make you some profit in the process!
1. Never deviate from your brand
Branding is the core of every company – it is what you do and why you do it.
When coming up with an ecommerce website, the best way to separate yourself from your competitors is to showcase your brand in the most creative, authentic and precise manner.
If you have no idea how to go about making the necessary tweaks, or want to start all over from scratch – engaging our creative digital agency is how to bridge the gap between your branding strategy, and stellar execution to put you on the customer’s map!
Your website is probably going to be the first touchpoint with most of your customers – so make sure it counts.
2. Focus on User Experience (UX)
Similar to having a brick-and-mortar store, having a remarkable customer experience online is an important facet of a successful ecommerce website.
This is especially true online, where users are pretty much accessing your website 24/7, 365 – decisions can be made in seconds, so you want to make sure that your website is highly intuitive, responsive and easy to use.
One way that our agency supports our clients is to help them update the contents of their site, and restructuring their sitemap in order to make it as user-friendly as possible.
How do we do this? By using our in-house 5th generation web application framework, we are able to provide clients with faster turnover times in developing their ecommerce websites – while still being able to adopt a human-centered approach to our designs.
Consumers are more likely to build assumptions about your brand based on their initial interactions. If their experience is good, they become repeat customers and will refer your business to others. If it’s bad, then they will have no qualms about being a source of “anti-referrals”, with nothing but bad things to say about your business.
3. Create value for users
Gone are the days when you could just plaster SEO keywords all over your articles and find yourself high on top of Google’s search results.
These days, creating value and great content is king.
Other than implementing SEO best practices and investing in ecommerce web development, ensure that your website is continuously driving traffic by consistently updating the content on your website.
Combined with great copywriting, you will be surprised to see how a few words can get people excited and talking about your brand online!
4. Learn from your mistakes
Any competent agency that does ecommerce web development will tell you from experience that it’s impossible to get your website right in one try.
When working with an agency – it will help to manage your expectations by understanding that experimentation and testing is all part of the process.
It’s important to see each mistake as a learning opportunity to do even better.
With that being said, investing in ecommerce web development is definitely both necessary and worth it!
Once your website is all set up for success, you can then move on to mobile app development – further propelling you towards winning in the digital space!
