Client: DFS Venture Singapore (Pte) Limited
Location: DFS Store @ Singapore Changi Airport
Location: DFS Store @ Singapore Changi Airport
IXEN Interactive developed The Cloud Bar for DFS at Changi Airport, aiming for a captivating, interactive brand showcase that prioritizes UX, design, and immersive storytelling.
You can also watch The Cloud Bar – An interactive bar as well as other videos on our YouTube channel or check out our recent works on our website.
Challenges
- Elevating the Airport Experience: To create an engaging experience that stood out in Changi’s busy environment, capturing the attention of international travelers.
- Seamless Brand Integration: To naturally integrate brand stories and product information, fostering genuine engagement beyond typical advertising.
- Personalized Customer Interaction: To empower customers to create unique experiences, like customizing cocktails and capturing moments, fostering a sense of ownership.
- Intuitive and Aesthetic Design: To design a user-friendly interface that complements the bar’s ambiance and enhances the overall customer experience.
- Efficient Content Management: To implement a user-friendly CMS for brands to dynamically update their content.
Solutions & Results
- UX-Driven Interactive Design & Enhanced Engagement: An intuitive interactive surface increased customer dwell time.
- Brand Storytelling & Increased Interaction: Interactive visuals and multimedia boosted product engagement; a CMS enabled easy updates.
- Personalized Cocktail Creation & Positive Feedback: Custom cocktails led to positive user experiences.
- Interactive Photo Booth & Digital Memories: Digital keepsakes via email/QR enhanced memorability.
- Aesthetic Integration & Premium Environment: Technology seamlessly integrated with the bar’s design, creating a sophisticated atmosphere.
The Cloud Bar, by IXEN Interactive, redefined airport hospitality. By prioritizing UX, design, and interactive brand experiences, it created a memorable social hub. This project showcases interactive technology’s power to enhance brand engagement in high-traffic spaces. See more on IXEN Interactive’s YouTube and website.
