Client: Indigo Education Group
Indigo Education Group, an enrichment centre providing tuition and enrichment classes for students, was committed to delivering exceptional student experiences. However, the centre faced challenges in managing their day-to-day operations, particularly in scheduling classes and tracking student progress. To address these issues and improve their operational efficiency, Indigo partnered with IXEN Interactive to develop the ETS (Enquiry-Trial-Signup) Service Management Solution.
Challenges
- Lost Leads: A significant number of leads were being lost due to inefficient tracking and follow-up processes.
- Manual Scheduling: Scheduling tuition and enrichment classes was a cumbersome task that required manual coordination between students, teachers, and the administration.
Solutions
IXEN Interactive addressed these challenges by developing the ETS Service Management Solution:
- Centralised Enquiry Management: The ETS solution provided a centralised platform to capture and track all enquiries, ensuring no leads were lost.
- Automated Scheduling: ETS with Indigo Enrichment Center’s lesson schedule, allowing staff to easily select available slots for trial classes.
- Automated Follow-Up Reminders: The system sent automated reminders to staff to follow up with potential customers after trial classes, increasing the likelihood of enrollment
Results
- Improved Lead Management: The centralised enquiry management system effectively tracked all leads, preventing them from falling through the cracks.
- Improved Efficiency: Automated scheduling and follow-up reminders streamlined the sales process, allowing staff to focus on building relationships with potential customers.
- Increased Enrollment Rates: The timely follow-up reminders encouraged more potential customers to sign up for actual classes, leading to increased enrollment rates.
- Enhanced Customer Experience: By providing a more efficient and personalised experience, Indigo Enrichment Center was able to improve customer satisfaction.
