{"id":921,"date":"2020-05-05T17:12:35","date_gmt":"2020-05-05T09:12:35","guid":{"rendered":"https:\/\/ixen-interactive.com\/?p=921"},"modified":"2020-06-11T15:25:48","modified_gmt":"2020-06-11T07:25:48","slug":"why-more-brands-are-investing-in-mobile-app-development","status":"publish","type":"post","link":"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/why-more-brands-are-investing-in-mobile-app-development\/","title":{"rendered":"Why More Brands Are Investing In Mobile App Development"},"content":{"rendered":"

\"\"<\/p>\n

There was a time when mobile apps were reserved only for the bigger brands.<\/p>\n

However, things have changed drastically in recent years \u2013 with more and more brands working closely with a mobile application development company<\/a> to help grow their business to even greater heights.<\/p>\n

Very soon, mobile apps might well overtake websites in becoming the first point of contact between brands and users \u2013 not convinced? Here are 5 reasons why there has been a spike in brands leveraging on this soon-to-be mainstream platform.<\/p>\n

1. <\/strong>Visibility<\/strong><\/p>\n

Statistically, your company has a much better chance of being seen by the average consumer if it has a mobile app. Even Google has signaled that mobile experience is a key factor in determining a customer\u2019s satisfaction with a brand.<\/p>\n

Especially if your business is targeting Generation Z \u2013 creating an engaging and interactive mobile app is the best way to reach out to this fast-growing audience.<\/p>\n

2. <\/strong>Direct marketing channel<\/strong><\/p>\n

A good reason to invest in mobile apps is that it allows you to push sales, discounts, and promotions to your customers that doesn\u2019t involve much action on the part of the user. Rather than having users find you on Google, you can reach out to them anytime you want with the help of push notifications \u2013 minus the overflooded marketing noise on the internet.<\/p>\n

3. <\/strong>Earn customers\u2019 loyalty<\/strong><\/p>\n

79% of customers say that loyalty programs make them more likely to continue purchasing from brands.<\/p>\n

In order to earn customers\u2019 loyalty, you have to first provide value to them \u2013 this can come in the form of useful information, engaging content, or rewards. The more incentivized customers are to use your mobile app, the more likely they\u2019ll also refer it to people they know. This in turn leads to more downloads and even more repeat customers!<\/p>\n

4. <\/strong>Increased brand awareness<\/strong><\/p>\n

Having a mobile app can help build brand awareness<\/a>, since it will be likely listed on the Google Play and App Store \u2013 which saw a record 204 billion app downloads in 2019!<\/p>\n

However, this also means that you will be competing for downloads with a long list of other apps \u2013 which is why you still need to put in the hard work to craft a solid strategy and design an app that is functional, reliable, and as user-friendly as possible.<\/p>\n

More importantly, tell a story about your brand that users can relate to.<\/p>\n

5. <\/strong>Improved customer interaction<\/strong><\/p>\n

Having a mobile app can drastically change the way you interact with your most valuable customers.<\/p>\n

In fact, the average consumer behavior suggests that they\u2019re more likely to communicate with your business and raise their concerns via an app, especially if there\u2019s a built-in help desk feature, rather than text or call.<\/p>\n

Customers appreciate brands who try to communicate with them on a regular basis, and the best ways to do so is to offer surprises or gifts, help them solve a problem, or provide advice and recommendations.<\/p>\n

It\u2019s hard to deny that having a mobile app today puts your business in a good position to stand out amongst your competitors. It\u2019s also never too late to get started \u2013 at IXEN Interactive, we offer mobile app development services to brands who wish to design highly-engaging and creative mobile apps to support and expand their business.<\/p>\n

Our interactive design company<\/a> consists of an experienced team of mobile app developers who have helped to create award-winning apps for a variety of clients in different industries. Find out more about what we can do for you by getting in touch with us today!<\/p>\n","protected":false},"excerpt":{"rendered":"There was a time when mobile apps were reserved only for the bigger brands. However, things have changed drastically in…

View Article<\/a><\/p>","protected":false},"author":2,"featured_media":923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,46],"tags":[],"class_list":["post-921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development","category-tips"],"yoast_head":"\r\nWhy More Brands Are Investing In Mobile App Development<\/title>\r\n<meta name=\"description\" content=\"While responsive websites are still as relevant as ever \u2013 mobile apps are quickly becoming a valuable resource that more brands are starting to invest in!\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_GB\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Why More Brands Are Investing In Mobile App 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