{"id":788,"date":"2020-01-08T11:27:38","date_gmt":"2020-01-08T03:27:38","guid":{"rendered":"https:\/\/ixen-interactive.com\/?p=788"},"modified":"2020-01-08T11:27:54","modified_gmt":"2020-01-08T03:27:54","slug":"3-simple-and-effective-web-design-tips-to-boost-conversion","status":"publish","type":"post","link":"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/","title":{"rendered":"3 Simple and Effective Web Design Tips to Boost Conversion"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"alignnone size-full wp-image-790\" src=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2020\/01\/3-simple-and-effective-web-design-tips-to-boost-conversion.jpg\" alt=\"\" srcset=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2020\/01\/3-simple-and-effective-web-design-tips-to-boost-conversion.jpg 640w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2020\/01\/3-simple-and-effective-web-design-tips-to-boost-conversion-250x167.jpg 250w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2020\/01\/3-simple-and-effective-web-design-tips-to-boost-conversion-120x80.jpg 120w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Are you getting a lot of traffic but unable to get conversions for your website? You\u2019re not alone.<\/p>\n<p>Many businesses believe that making a website look attractive and professional is the key to <a title=\"4 Keys To Drive Traffic &amp; Sells\" href=\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/4-keys-to-an-ecommerce-website-that-drives-traffic-sells\/\">boosting conversion<\/a>. That is not true.<\/p>\n<p>Many <a title=\"Ecommerce Website Design, Ecommerce Website Design Singapore\" href=\"https:\/\/ixen-interactive.com\/cms\/services\/web-design\/\">ecommerce website design in Singapore<\/a>\u00a0do more than just make their website look good. You might find the secret being less obvious.<\/p>\n<p>Here are 3 simple web design fixes that help you address the currently unknown issues and boost conversions at the same time.<\/p>\n<p><strong>Do Not Underestimate the Power of Colors<\/strong><\/p>\n<p>It might seem unbelievable, but there&#8217;s a reason as to why big brands and companies spend so much time and money on choosing the right colors \u2013 they work.<\/p>\n<p>Each color in the spectrum not only conveys a specific emotion, but it affects how customers feel about a particular business and push them into purchasing after visiting your website. For example, the color blue is associated with trust, dependability and strength. Such companies that use the color blue include Dell, Ford, and Facebook. On another hand entirely, companies like Nintendo and YouTube use red as their brand\u2019s main color as it signifies youth and excitement.<\/p>\n<p>Choosing the right color for your website and brand is important, and it can affect the message you are trying to convey to your audience.<\/p>\n<p><strong>Consider Switching Fonts<\/strong><\/p>\n<p>Fonts are just as likely to stir people\u2019s emotions as colors. In the modern age of the Internet, new fonts have become extremely popular, such as typewriter types and handwritten types.<\/p>\n<p>Different fonts evoke different kinds of feelings and choosing the right font can make your brand\u2019s message and content more visible and easier to read. Working with a Creative Digital Agency or an <a title=\"Interactive Design Company, Singapore Interactive Design Company\" href=\"https:\/\/ixen-interactive.com\/cms\/services\/interactive\/\">interactive design company<\/a>\u00a0that breaks down how different fonts fit your website is a good choice. You will have a better understanding of fonts and how to get the most out of them.<\/p>\n<p><strong>Use the F-Pattern<\/strong><\/p>\n<p>Research suggests that the average online user typically scans content from left to right at the top of their screen. They move their eyes further down the page, scanning from left to right once again until they reach the end of the page. This is known as the &#8220;F&#8221; pattern.<\/p>\n<p>By implementing the &#8220;F&#8221; pattern, we can easily understand that the top-left area of the page gets the most visibility, while the bottom-right area gets the least visibility. The secret to proper and effective eCommerce website design has less to do with what your business needs and more about what\u2019s best for your company\u2019s target audience.<\/p>\n<p>While these simple web design tips are easy to grasp, your website might have already implemented them. If that\u2019s the case, no worries! There are still plenty of tips that can be implemented to aid you in boosting conversion with your site! You can speak to us at IXEN Interactive to get started. With over 20 years of experience as a Creative Digital Agency, we help our clients boost engagement through innovative and interactive solutions thanks to our talented multi-disciplinary team of specialists in Singapore. We\u2019re here to help you sift out the digital noise and stand out from your competition!<\/p>\n<p>If you have yet to implement any of the simple design tips above, perhaps it\u2019s time to see which your business website needs and give it the conversion boost it needs!<\/p>\n","protected":false},"excerpt":{"rendered":"Are you getting a lot of traffic but unable to get conversions for your website? You\u2019re not alone. Many businesses&#8230; <p><a class=\"view-article\" href=\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/\">View Article<\/a><\/p>","protected":false},"author":2,"featured_media":790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,13],"tags":[],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>3 Simple and Effective Web Design Tips to Boost Conversion<\/title>\r\n<meta name=\"description\" content=\"Having a lot of traffic with few conversions is not a good problem to have. 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Here\u2019s how a few simple and effective web design tips can help boost conversion.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/\" \/>\r\n<meta property=\"og:site_name\" content=\"IXEN Interactive - Creative Digital Agency Singapore\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ixen.interactive\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-01-08T03:27:38+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-01-08T03:27:54+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2020\/01\/3-simple-and-effective-web-design-tips-to-boost-conversion.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"640\" \/>\r\n\t<meta property=\"og:image:height\" content=\"427\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"IXEN Interactive\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@IXENInteractive\" \/>\r\n<meta name=\"twitter:site\" content=\"@IXENInteractive\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IXEN Interactive\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/\"},\"author\":{\"name\":\"IXEN Interactive\",\"@id\":\"https:\/\/ixen-interactive.com\/cms\/#\/schema\/person\/e70684d6190f9b36f95b399e1bc6d288\"},\"headline\":\"3 Simple and Effective Web Design Tips to Boost Conversion\",\"datePublished\":\"2020-01-08T03:27:38+00:00\",\"dateModified\":\"2020-01-08T03:27:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/\"},\"wordCount\":577,\"publisher\":{\"@id\":\"https:\/\/ixen-interactive.com\/cms\/#organization\"},\"image\":{\"@id\":\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2020\/01\/3-simple-and-effective-web-design-tips-to-boost-conversion.jpg\",\"articleSection\":[\"Tips\",\"Web Development\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/\",\"url\":\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/\",\"name\":\"3 Simple and Effective Web Design Tips to Boost Conversion\",\"isPartOf\":{\"@id\":\"https:\/\/ixen-interactive.com\/cms\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/3-simple-and-effective-web-design-tips-to-boost-conversion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2020\/01\/3-simple-and-effective-web-design-tips-to-boost-conversion.jpg\",\"datePublished\":\"2020-01-08T03:27:38+00:00\",\"dateModified\":\"2020-01-08T03:27:54+00:00\",\"description\":\"Having a lot of traffic with few conversions is not a good problem to have. 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