{"id":740,"date":"2019-12-16T13:42:55","date_gmt":"2019-12-16T05:42:55","guid":{"rendered":"https:\/\/ixen-interactive.com\/?p=740"},"modified":"2020-06-11T15:26:50","modified_gmt":"2020-06-11T07:26:50","slug":"the-future-of-gamification-how-to-level-up-your-marketing","status":"publish","type":"post","link":"https:\/\/ixen-interactive.com\/cms\/blog\/tips\/the-future-of-gamification-how-to-level-up-your-marketing\/","title":{"rendered":"The Future of Gamification: How to Level Up Your Marketing"},"content":{"rendered":"

\"\"<\/p>\n

Gamification is not a new concept \u2013 in fact, it has been around since 2002!<\/p>\n

The decrease in users\u2019 attention spans and the increase in digital noise has created the need for more unique and exciting ways to get marketing messages across to consumers.<\/p>\n

Offering a unique experience that traditional marketing doesn\u2019t \u2013\u00a0gamification helps to amplify the effects of an existing experience by using the motivational techniques that makes games so engaging in the first place.<\/p>\n

Gamification isn\u2019t just about creating a game or loyalty program; but rather, turning something that is deemed \u201cboring\u201d and making it absolutely fascinating, irresistible and unforgettable. It is both an art and science, and it turns everyday interactions with your customers into games that ultimately serves your business purpose.<\/p>\n

The exponential growth of gaming-inspiring technology such as virtual reality (VR) and augmented reality (AR) will further accelerate gamification into the mainstream media \u2013 there\u2019s never been a more exciting time for both marketers and consumers than now!<\/p>\n

The merge of gaming and marketing <\/strong><\/p>\n

Remember when McDonald\u2019s partnered up with Hasbro and came together to create a fast-food Monopoly game? The prize pool included cash prizes, a car and other freebies, but more importantly \u2013 extra profits for the global chain!<\/p>\n

According to a report by Demand Gen, 93% of marketers love using gamification as compared to static content. The reason it works is simply because of the psychology concept of motivation.<\/p>\n

By introducing a dose of healthy competition into your marketing messages, such as implementing a points and rewards system \u2013\u00a0you keep customers inclined to keep coming back for more.\u00a0<\/strong><\/p>\n

The accessibility of gaming <\/strong><\/p>\n

These days, nearly everyone owns their own smartphone.<\/p>\n

Add the booming esports industry into the mix, as well as the rise of VR and AR technology \u2013 and you have a large pool of consumers who are ready to play.<\/p>\n

In fact, virtual reality and augmented reality app development<\/a> are already being used as an innovative and interactive marketing tool \u2013 enabling marketers to enrich the brand experience<\/a>.<\/p>\n

Given that Gen-Z is going to be the largest group of consumers by 2020, the answer to satisfying an audience that grew up playing games on their digital devices is clear.<\/p>\n

Level up your marketing with gamification<\/strong><\/p>\n

Humans are social creatures, and we all love indulging in experiences that allow us to connect with others and provide a strong sense of community and fulfilment.<\/p>\n

Brands still have a lot of work to do if they want to exploit the marketing opportunities made available by advances in the gaming industry. Games that are poorly designed and executed can equally bring serious consequences to a brand\u2019s reputation \u2013 which is why working with experienced virtual reality development companies<\/a>\u00a0is vital.<\/p>\n

Make your customers feel noticed and reward them for engaging with you by leveraging on gamification \u2013\u00a0fostering customer loyalty and building a positive image for your brand.<\/p>\n

If you are ready to inject a ton of fun into your marketing campaigns, then join forces with our Virtual Reality Agency and let\u2019s press play!<\/p>\n","protected":false},"excerpt":{"rendered":"Gamification is not a new concept \u2013 in fact, it has been around since 2002! The decrease in users\u2019 attention…

View Article<\/a><\/p>","protected":false},"author":2,"featured_media":744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"yoast_head":"\r\nThe Future of Gamification: How to Level Up Your Marketing<\/title>\r\n<meta name=\"description\" content=\"With gamification making its comeback in the marketing world \u2013 here\u2019s how you too, can add a fun twist to even the most \u201cboring\u201d products and services!\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_GB\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The Future of Gamification: How to Level Up Your Marketing\" \/>\r\n<meta 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