{"id":106,"date":"2019-02-28T11:24:41","date_gmt":"2019-02-28T11:24:41","guid":{"rendered":"https:\/\/web.ixen-interactive.com\/?p=106"},"modified":"2023-11-06T10:00:44","modified_gmt":"2023-11-06T02:00:44","slug":"the-cloud-bar-an-interactive-bar","status":"publish","type":"post","link":"https:\/\/ixen-interactive.com\/cms\/blog\/interactive\/the-cloud-bar-an-interactive-bar\/","title":{"rendered":"The Cloud Bar \u2013 An Interactive Bar"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Cloud Bar - An Interactive Bar\" src=\"https:\/\/player.vimeo.com\/video\/281732406?dnt=1&amp;app_id=122963\" width=\"900\" height=\"506\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>The Cloud Bar \u2013 An interactive bar @ DFS, Singapore Changi Airport was developed based on a simple objective \u2013 to create meaningful engagement that would delight customers and in turn, lead to increased brand awareness and memorable shopping experience.<\/p>\n<\/p>\n<p><b>What We Did<\/b><\/p>\n<p>We help to create an engaging experience with increased buying intent and generate better brand awareness and brand experience at the same time and within a short amount of time.<\/p>\n<\/p>\n<p><b>Content Creation and Brand Awareness<\/b><\/p>\n<p>The brand contents can be updated using a content management system (CMS). These contents can be triggered by placing a physical item representing the product directly onto the screen.<\/p>\n<\/p>\n<p><b>Design Your Own Cocktail Mix<\/b><\/p>\n<p>The customer can design their own drinks from a pre-determined list of ingredients which includes the brand products, mixers and garnishes. The bartender would create the drink upon receiving the order via a tablet.<\/p>\n<\/p>\n<p><b>Photo-Booth<\/b><\/p>\n<p>The travellers can share their experiences by taking pictures at the photo booth, decorating the photos with different brand related stickers and sending it to their emails or via a QR code.<\/p>\n<\/p>\n<p>The end result was an engaging, fun, and memorable experience with greater brand awareness and outreach.<\/p>\n<p>Give the store a visit the next time when you\u2019re at the Singapore Changi Airport to experience the interactive yourself!<\/p>\n<p>You can also watch <a href=\"https:\/\/youtu.be\/88mXGE6CYLE\" target=\"_blank\" rel=\"noopener noreferrer\">The Cloud Bar \u2013 An interactive bar<\/a> as well as other videos on our YouTube channel or check out our recent <a href=\"..\/..\/#works\">works<\/a> on our website.<\/p>\n\n\n<div class=\"wp-block-columns has-2-columns block-column-first is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image block-square-image\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"597\" src=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-the-cloud-bar-an-interactive-bar-gallery-01.jpg\" alt=\"Interactive - The Cloud Bar - An Interactive Bar - Gallery 01\" class=\"wp-image-255\" srcset=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-the-cloud-bar-an-interactive-bar-gallery-01.jpg 597w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-the-cloud-bar-an-interactive-bar-gallery-01-150x150.jpg 150w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-the-cloud-bar-an-interactive-bar-gallery-01-250x250.jpg 250w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-the-cloud-bar-an-interactive-bar-gallery-01-120x120.jpg 120w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image block-square-image\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"597\" src=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-the-cloud-bar-an-interactive-bar-gallery-02.jpg\" alt=\"Interactive - The Cloud Bar - An Interactive Bar - Gallery 02\" class=\"wp-image-256\" srcset=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-the-cloud-bar-an-interactive-bar-gallery-02.jpg 597w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-the-cloud-bar-an-interactive-bar-gallery-02-150x150.jpg 150w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-the-cloud-bar-an-interactive-bar-gallery-02-250x250.jpg 250w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-the-cloud-bar-an-interactive-bar-gallery-02-120x120.jpg 120w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"The Cloud Bar &#8211; An interactive bar @ DFS, Singapore Changi Airport developed by IXEN Interactive, a Creative Digital Agency in Singapore.","protected":false},"author":1,"featured_media":108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[10],"class_list":["post-106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interactive","tag-interactive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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