{"id":86,"date":"2019-02-28T10:34:55","date_gmt":"2019-02-28T02:34:55","guid":{"rendered":"https:\/\/web.ixen-interactive.com\/?post_type=portfolio&#038;p=86"},"modified":"2025-10-15T10:47:35","modified_gmt":"2025-10-15T02:47:35","slug":"duty-zero-interactive-experience-zones-2","status":"publish","type":"portfolio","link":"https:\/\/ixen-interactive.com\/cms\/works\/interactive\/duty-zero-interactive-experience-zones\/","title":{"rendered":"Duty Zero &#8211; Interactive Experience Zones"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DUTY ZERO\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/auhuBChYw98?start=53&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p><span style=\"font-weight: 400;\">Operated by the CDF-Lagard\u00e8re joint venture between China Duty Free Group and Lagard\u00e8re Travel Retail, the Duty Free store in the Hong Kong International Airport aimed to provide travelers with a brand-new retail experience centered on entertainment and engagement. This initiative sought to transform the airport store into a destination, offering memorable pre-flight interactions through interactive zones, tasting bars, and an augmented reality digital bartender.<\/span><\/p>\n\n\n<div class=\"wp-block-columns has-2-columns block-column-first is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image block-square-image\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"597\" src=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-digital-bartender-hong-kong-international-airport-tile.jpg\" alt=\"Interactive - Digital Bartender \u2013 Hong Kong International Airport - Tile\" class=\"wp-image-184\" srcset=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-digital-bartender-hong-kong-international-airport-tile.jpg 597w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-digital-bartender-hong-kong-international-airport-tile-150x150.jpg 150w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-digital-bartender-hong-kong-international-airport-tile-250x250.jpg 250w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-digital-bartender-hong-kong-international-airport-tile-120x120.jpg 120w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Challenges<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:400\"><strong>Elevating the Traditional Retail Experience:<\/strong> Moving beyond static displays to create a dynamic, engaging environment for time-constrained travelers.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\"><strong>Integrating Diverse Interactive Technologies:<\/strong> Seamlessly combining tasting bars, discovery zones, and the augmented reality digital bartender for a cohesive user experience.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\"><strong>Showcasing Craftsmanship and Product Knowledge:<\/strong> Effectively communicating the intricate details and heritage of premium spirits to a diverse audience.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\"><strong>Ensuring Engagement in a High-Traffic Environment:<\/strong> Capturing and holding the attention of travelers in a fast-paced airport setting.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Solutions &amp; Results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:400\"><strong>Immersive Discovery Zones:<\/strong> Interactive zones with multimedia and exhibits increased customer engagement and dwell time.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\"><strong>AR Digital Bartender:<\/strong> An AR experience drove product discovery and sales through engaging virtual interactions.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\"><strong>Interactive Product Displays:<\/strong> Displays showcasing craftsmanship elevated brand perception and communicated product knowledge.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\"><strong>Integrated Tasting and Digital:<\/strong> Seamless integration of physical and digital experiences led to positive customer feedback.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\"><strong>Destination Creation:<\/strong> The combined solutions transformed the store into a destination, increasing foot traffic.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"597\" src=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-interactive-taxi-hong-kong-international-airport-tile.jpg\" alt=\"Interactive - Interactive Taxi \u2013 Hong Kong International Airport - Tile\" class=\"wp-image-185\" srcset=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-interactive-taxi-hong-kong-international-airport-tile.jpg 597w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-interactive-taxi-hong-kong-international-airport-tile-150x150.jpg 150w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-interactive-taxi-hong-kong-international-airport-tile-250x250.jpg 250w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-interactive-taxi-hong-kong-international-airport-tile-120x120.jpg 120w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"597\" src=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-duty-zero-interactive-experience-zones-gallery-03.jpg\" alt=\"Interactive - Duty Zero - Interactive Experience Zones - Gallery 03\" class=\"wp-image-186\" srcset=\"https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-duty-zero-interactive-experience-zones-gallery-03.jpg 597w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-duty-zero-interactive-experience-zones-gallery-03-150x150.jpg 150w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-duty-zero-interactive-experience-zones-gallery-03-250x250.jpg 250w, https:\/\/ixen-interactive.com\/cms\/wp-content\/uploads\/2019\/02\/interactive-duty-zero-interactive-experience-zones-gallery-03-120x120.jpg 120w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Conclusion <\/h2>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">IXEN Interactive successfully created immersive interactive zones for Duty Zero, enhancing customer engagement and transforming the airport retail experience. This project demonstrates our ability to deliver innovative solutions that elevate brand experiences in high-traffic environments.<\/p>\n<\/div>\n<\/div>\n\n\n\t\t\n\t<div id=\"aboutButton\" class=\"serviceTypeButton serviceInteractive ix-btn\"><a href=\"https:\/\/ixen-interactive.com\/contact\/\" tabindex=\"-1\"><div>Speak to <b>us<\/b><\/div><\/a><\/div>\n\t\t\n    \n","protected":false},"excerpt":{"rendered":"Operated by the CDF-Lagard\u00e8re joint venture between China Duty Free Group and Lagard\u00e8re Travel Retail, the Duty Free store in&#8230; <p><a class=\"view-article\" href=\"https:\/\/ixen-interactive.com\/cms\/works\/interactive\/duty-zero-interactive-experience-zones\/\">View Article<\/a><\/p>","protected":false},"featured_media":122,"template":"","service_type":[48,42],"class_list":["post-86","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","service_type-listing","service_type-interactive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Duty Zero - Interactive Experience Zones<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_GB\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Duty Zero - Interactive Experience Zones\" \/>\r\n<meta property=\"og:description\" content=\"Operated by the CDF-Lagard\u00e8re joint venture between China Duty Free Group and Lagard\u00e8re Travel Retail, the Duty Free store in... 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